For the past seven years, Peter Oburu, Ph.D., has led Equifax’s Automotive Vertical Analytics division where he designs and manages the development of advanced innovative analytical solutions for customers. He provides sales, product and analytical expertise to the sales consulting teams and works with marketing on new solutions and insights for the automotive vertical. Peter leads a team of statisticians to leverage company data assets to develop customized customer solutions and execute projects. He received his Ph.D in Economics from Georgia State University and serves as an adjunct professor for the University of Phoenix’s online MBA programs.