Mike Perugi is the Automotive Industry Strategist and Principal Consultant for the Acxiom automotive team.
A Detroit native, Mike spent the majority of his 25+-year career working for Chrysler. He has the distinction of having been an Acxiom client while at Chrysler and HealthPlus prior to joining them in January 2016.
A University of Detroit graduate with a BS in Marketing Management and MBA in Finance/ Economics started in consumer products at BIC, then the former Chrysler Corporation Mopar Service and Parts Division. He created service contracts, the first automotive affinity credit card with the Avco/Chrysler VISA in 1985, service marketing programs and after a 10-year absence, wholesale parts strategies.
Mike also led Dodge Division marketing vehicle launch teams on the ’94 Neon, ’96 Dakota, ’98 Dakota R/T, ’97 Durango and ’99 Dakota Quad Cab, the first mid-size four-door pickup. Mike also created processes for media value-added programs and CRM as the consumer communications manager.
As Chrysler Division Marketing and Planning for Concorde, LHS and 300M, he led the Concorde redesign launch and creation of the 300M Special from a Pebble Beach Concours concept. From 2003 to 2006, he led the marketing launch team, and was brand manager of the “Most Awarded Vehicle Ever” — the wildly successful Chrysler 300.
Mike has been an industry and corporate spokesperson on television nationally for CNN, through Autoline This Week, in local market interviews at major metropolitan newspapers and in front of the National Association of Newspaper Publishers, National Hockey League Commissioners Forum, Foresee Summit, American Marketing Association, National Auto Dealers Association (NADA), Specialty Equipment Manufacturers Association (SEMA), J.D. Power Automotive Summit, with articles and quotations appearing in Automotive News, Wards Auto, AutoWeek, MotorTrend, Luxury Coach and Transportation among others and as the singular spokesperson interviewed for specialty publications around the Chrysler 300 published by Petersen.