Matthew started his digital marketing career at Toronto-based Fabu Marketing, helping small and large businesses hone their online content and search strategies. As director of analytics for Experian's dealer intelligence team, he helps automotive dealers and their agencies turn insights into action. Lauded as a leading industry expert who is focused on making automotive data actionable, Matthew developed the criteria for the industry's first High Value User metric, laying the groundwork for our current sales-based attribution analysis and business intelligence practices. His practical approach to maximizing marketing ROI and detailed prescriptions for customizing Google Analytics for dealerships make him a sought-after speaker and subject matter expert.