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Thursday, July 26 • 11:15am - 12:00pm
How AI Can Identify Imminent Purchase Intent & Increase Margins

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Artificial intelligence inverts traditional inventory merchandising, making obsolete the process of targeting thousands or even millions of consumers in hope of finding the one consumer who will purchase the car. Machine-learning AI opens a new cost paradigm for the merchandising of dealer inventory. As the machine learns, it optimizes to the dealers’ marketing and promotional environment against the dealers’ available inventory. This optimization results in significant increased levels of marketing proficiency, which equals less spend for the dealer and higher returns on capital.

Takeaways:
  • Current digital marketing processes are backwards, or rather, inverted; AI allows us to know exactly where the "needles in the haystack" can be found, therefore, where consumers’ intent exists.
  • AI is able to find low funnel ready-to-buy shoppers by obtaining information from thousands of sources, delivering greater results over and over again.
  • Accelerate sales velocity by as much as 78% and reduce cost by more than 80% when AI identifies intent and aligns buyer intent with a VIN-specific inventory-marketing strategy.

Speakers
avatar for Jason Knight

Jason Knight

Founder/Vice Chairman, LotLinx
Jason Knight is a co-founder and the vice chairman of LotLinx. A Detroit native, Jason’s first job in automotive was safety restraint design and testing using crash-test dummies. He brings decades of executive management experience in automotive, digital, CPG, manufacturing and... Read More →


Thursday July 26, 2018 11:15am - 12:00pm
Creedmoor