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Tuesday, July 24 • 2:30pm - 3:15pm
If Cars Could Talk: Using Vehicle Intelligence to Improve Financial Performance

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While the consumer digital footprint continues to provide new insights into the automotive customer lifecycle, what about the physical activities of car buyers and owners? What can we learn from seeing how consumers test-drive, buy, use and service their vehicles? Vehicle telematics was once the purview of auto manufacturers only, but today, telematics solutions are available to a wide range of businesses that open the door to a new understanding of automotive consumers. This session will explore how vehicle telematics — and the insights gleaned from it — can be used by auto retailers, lenders, rental companies, insurance companies and many others to change the way they engage with consumers and thereby improve their financial performance.

Takeaways:
  • Understand the current blind spots that exist in the automotive customer lifecycle and the impact they have on the bottom line.
  • Learn how telematics technology — including GPS, vehicle diagnostics and driving data — can illuminate those blind spots to improve customer engagement and increase profitability.
  • Explore opportunities for new and improved revenue streams by applying vehicle intelligence to operational problems around unused inventory, service growth, lease management and more.

Speakers
avatar for Sunil Marolia

Sunil Marolia

Vice President, Product Management, Spireon
Sunil Marolia is the vice president of product management for Spireon, in charge of product strategy and the road map for their connected car solutions. He holds 13 patents and has co-authored several industry standards.


Tuesday July 24, 2018 2:30pm - 3:15pm
Sycamore