While the consumer digital footprint continues to provide new insights into the automotive customer lifecycle, what about the physical activities of car buyers and owners? What can we learn from seeing how consumers test-drive, buy, use and service their vehicles? Vehicle telematics was once the purview of auto manufacturers only, but today, telematics solutions are available to a wide range of businesses that open the door to a new understanding of automotive consumers. This session will explore how vehicle telematics — and the insights gleaned from it — can be used by auto retailers, lenders, rental companies, insurance companies and many others to change the way they engage with consumers and thereby improve their financial performance.
Takeaways:- Understand the current blind spots that exist in the automotive customer lifecycle and the impact they have on the bottom line.
- Learn how telematics technology — including GPS, vehicle diagnostics and driving data — can illuminate those blind spots to improve customer engagement and increase profitability.
- Explore opportunities for new and improved revenue streams by applying vehicle intelligence to operational problems around unused inventory, service growth, lease management and more.
