Customers want their connected devices to seamlessly integrate, and vehicles can be included in that group. Exact experiences customers want from their connected vehicle are still being developed, but we all know customers want their info safe, secure and private; they want to be in control. OEMs and in-vehicle technology companies need help navigating this frontier. To learn more about how to deliver the best user experience for the future, Acxiom partnered with JD Power to conduct a large-scale, online quantitative study to evaluate four key topics: Connected Vehicle Services, Data Sharing, Autonomous Vehicles and Ride- & Car-Sharing.
Takeaways:- Connected vehicles hold promises of transforming from a means of transportation to a smart system doing more than getting to a final destination.
- Connected vehicles keep us safe, share insights to make us better drivers, provide passenger entertainment options and connect with other smart systems around us.
- It is important for multiple industries to understand the smart services for loyal and engaged drivers and maintain owner perceptions of driver privacy and confidence.
