This pragmatic talk will illustrate what's necessary, proactive and prescriptive when it comes to monetizing connected data in the auto sector. Lonnie will draw from numerous conversations with manufacturers and suppliers that reveal why and how robust analytical strategies fuel emerging connected and mobility services. He'll also illustrate how companies both accelerate and get in their own way when it comes to delivering and acting on new customer insights.
Takeaways- How can strategy teams think of generating new money from new data?
- Ways of "making the pitch" for specific use cases to your internal stakeholders
- Common barriers that prevent new value from being realized
